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The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
Which four kinds of beans are the four famous beans in coffee beans

Which four kinds of beans are the four famous beans in coffee beans

There are many kinds of coffee beans there are four famous beans. The origin of this plant can be traced back to millions of years ago. In fact, the real age when it was discovered can no longer be tested. According to legend, coffee is a shepherd named Kaldi in the highlands of Ethiopia. When he found that his sheep had inadvertently eaten the fruit of a plant, he became very lively and full of life.

2016-06-03
Coffee beans four famous beans and high-quality coffee beans introduced by producing countries

Coffee beans four famous beans and high-quality coffee beans introduced by producing countries

The origin of this plant can be traced back to millions of years ago. In fact, the real age when it was discovered can no longer be tested. According to legend, Coffee is a shepherd named Kaldi in the highlands of Ethiopia. When he discovered that his sheep had inadvertently eaten the fruit of a plant, he became very lively and full of vitality, and discovered coffee ever since. All the calendars

2016-06-29
Enter the hidden

Enter the hidden "coffee tribe" of the Mekong River

The primeval jungle of the Mekong River, which covers the sky and the sun, breeds all kinds of strange animals and plants with different personalities. Seemingly dull journey, often the next second will have a new surprise. Yesterday, by chance, the expedition team broke into a coffee village in the jungle of southern Laos, where locals could hardly find it. The naked villagers use almost primitive methods to produce the world's best coffee

2014-07-09
Walk into the secret

Walk into the secret "coffee tribe" of the Mekong River

The primitive jungle of the Mekong River, which obscures the sun, is pregnant with strange animals and plants with different personalities. Seemingly mundane journey, often the next second there will be a new surprise. Yesterday, by chance, a scientific research team broke into a coffee village that lived in seclusion in the jungles of southern Laos and where locals could not be found. The naked villagers produce the world's top coffee in an almost primitive way.

2014-07-09
Walk into the secret

Walk into the secret "coffee tribe" of the Mekong River

The primitive jungle of the Mekong River, which obscures the sun, is pregnant with strange animals and plants with different personalities. Seemingly mundane journey, often the next second there will be a new surprise. Yesterday, by chance, a scientific research team broke into a coffee village that lived in seclusion in the jungles of southern Laos and where locals could not be found. The naked villagers produce the world's top coffee in an almost primitive way.

2014-07-09
Cultural coffee in Vienna Cafe should not be brewed many times.

Cultural coffee in Vienna Cafe should not be brewed many times.

Known as "Vienna", there are three treasures, music, coffee and waltz. Music, there is no doubt that, as we all know, Vienna is the capital of music, giving birth to many well-known musicians, such as Mozart, Schubert, Brahms, Strauss and so on. In addition, Vienna is also the hometown of waltz. The Blue Danube by John Strauss is

2016-06-05
What are the main nutrients of coffee beans?

What are the main nutrients of coffee beans?

Coffee was planted in large numbers by Arabs in the 12th and 3rd centuries, and the world's first coffee shop was born in Damascus in the Middle East in the 16th century (1530). In just a few years, from the ancient Constantinople to the Caucasus, from the Persian Gulf to Budapest, and more than 200 cities throughout the empire had different numbers of coffee shops, and those cities were connected through the sand.

2016-05-27
Introduction to the varieties and types of coffee beans the difference between individual coffee and boutique coffee

Introduction to the varieties and types of coffee beans the difference between individual coffee and boutique coffee

The origin of this plant can be traced back to millions of years ago, in fact, the real age when it was discovered can no longer be tested. It is only said that coffee is a shepherd named Kaldi in the highlands of Ethiopia. When he discovered that his sheep had inadvertently eaten the fruit of a plant, he became very lively and full of vitality, and then he discovered coffee. All historians seem to be

2016-07-05
Coffee producers enter the secret

Coffee producers enter the secret "coffee tribes" of the Mekong River.

The primitive jungle of the Mekong River, which obscures the sun, is pregnant with strange animals and plants with different personalities. Seemingly mundane journey, often the next second there will be a new surprise. Yesterday, by chance, a scientific research team broke into a coffee village that lived in seclusion in the jungles of southern Laos and where locals could not be found. The naked villagers produce the world's top coffee in an almost primitive way.

2015-02-16
[Jamaica] Mohao Blue Mountain Coffee Manor

[Jamaica] Mohao Blue Mountain Coffee Manor

Mohao gets its name because of the rare species of native trees planted in the Blue Mountains.

2014-06-17
The birthplace of coffee-Ethiopia

The birthplace of coffee-Ethiopia

In the world of coffee, there are countless stories and reports about Ethiopia: the birthplace of coffee, the story of shepherds, black gold, and so on.

2014-07-02
How long can the cafe opened by China Mobile last?

How long can the cafe opened by China Mobile last?

Sinopec sold gas stations to China Mobile to open cafes, we have seen once again, in the rapid development of the Internet economy today, the value of physical channels is not decreasing, but increasing. China Mobile has opened a cafe. It must have shocked a lot of friends. In fact, it is not surprising that since coffee sellers can enter the communications operation, it is only one for the operator to open a coffee shop.

2015-09-22
The long-lasting coffee culture

The long-lasting coffee culture

Introduction to coffee culture: coffee culture has a long history, especially in the high society of France, there are many cultural and artistic salons formed by drinking coffee. In these salons, writers, artists and philosophers spread their imaginary wings under the excitement of coffee, creating countless fine works of literature and art, leaving a number of magnificent cultural treasures for the world. Ancient

2014-05-23
When was coffee fruit discovered to be used to make coffee beans?

When was coffee fruit discovered to be used to make coffee beans?

The origin of this plant can be traced back to millions of years ago, in fact, the real age when it was discovered can no longer be tested. It is only said that coffee is a shepherd named Kaldi in the highlands of Ethiopia. When he discovered that his sheep had inadvertently eaten the fruit of a plant, he became very lively and full of vitality, and then he discovered coffee. All historians seem to be

2016-06-23
Coffee update: coffee market 3.0: the era of untagged experience

Coffee update: coffee market 3.0: the era of untagged experience

According to the data, China is expected to become the largest coffee consumer in the world by 2020. Under the temptation of this big cake in the Chinese market, more and more cafes are opened in China, and people are dazzled by all kinds of cafes. Nowadays, people go to cafes not only to drink a simple cup of coffee, but also a kind of culture, a way of life, an experience, especially with Keelin coffee.

2015-12-01
Coffee beans are the legendary origin of coffee beans discovered in which country.

Coffee beans are the legendary origin of coffee beans discovered in which country.

A shepherd named Kaldi in the subhighlands became very lively and energetic when he discovered that his sheep had inadvertently eaten the fruit of a plant. All historians seem to agree that the birthplace of coffee is the Kaffa region of Ethiopia. But the earliest people who planned to cultivate and eat coffee were Arabs.

2016-06-28
The origin of coffee beans

The origin of coffee beans

Legend has it that Shek, the chief expelled by his people for crime, was deported from the mountains of Yemen in 1258. Omar, who was exiled to the remote city of Vasaba (in Arabia), when he was walking exhausted on the mountain, he found the birds on the branches making a very sweet cry after pecking at the fruit of the tree. So he boiled the fruit with water, only to send out a rich temptation.

2016-06-08
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